Lansing 5:01 strives to retain and attract young professionals in the Lansing region by connecting both college talent and young professionals to the community's emerging quality of life opportunities.
Since our inception in 2016, Lansing 5:01 has cumulatively welcomed nearly 40,000 people to our region through 80 different events or programs! We will have hosted 80 events by January 2025. Dam Jam 2024 welcomed more than 4,000 people and 16 bands to Old Town Lansing for two days of live music.
Lansing 5:01 puts on approximately 20 events per year (14 Grand River Connection programs, 3-4 large festivals, 2 summer intern events, and 1 capital comeback event). We welcome about 10,000 attendees per year at all of our events.
Why we do events? Lansing 5:01 showcases the best of Lansing to Lansing’s future. To that end, we’ve intentionally designed events to welcome emerging talent to the best parts of our community. We activate unique spaces with large community events through the lens of placemaking to illustrate many of the region’s top assets and amenities that are top of mind for emerging professionals when making decisions about where to live and work.
After 5pm
Lansing 5:01 is an initiative designed to showcase the best of Lansing to Lansing’s future. By bringing together college talent, young professionals, leaders in the community, and highlighting important amenities like opportunities for the arts, recreation, nightlife, and urban residential living, we aim to retain top talent in the region.
Lansing 5:01 was created by a group of young professionals from various industries that share a common ethos: we love Lansing. We understand that our city has undergone major changes over the years. Nightlife is bustling, urban lofts and apartments are rising in the air, and the scene for artists, entrepreneurs, and creatives is getting better and better. Lansing is alive after 5 – which is why our organization is named Lansing 5:01. We’re committed to rolling out the red carpet for talented people and illustrating why Lansing is a dynamic post-graduation destination city, not only during the day, but starting at 5:01pm, too.
