Image of billboard with image of family

Lansing: Be our neighbor.

Lansing is known for its welcoming spirit – embracing all people and all backgrounds, no exceptions. That’s why we’re excited to share what our region has to offer on a national scale with a new talent attraction campaign, “Lansing: Be our neighbor.”

Through this campaign, we aim to inspire people to consider Lansing as a potential place to live, work, or open a business. In the long-run, this will help boost our local economies and bring new perspectives to the region. And we’re spreading the word at home, too – local outreach will stir up community pride for those already living in the region, shifting the way we think about all of the opportunities and amenities our home has to offer.

We know Lansing is the place to be. Let’s spread the word, and welcome everyone with open arms.

Talent Attraction Campaign Sponsors

It takes a village. At all tiers, our sponsors demonstrate an investment in our community’s people, prospects and potential. You make our work possible.

Our newest sponsorship category — our talent attraction campaign sponsors — includes a cohort of community leaders who are supporting a campaign to promote Lansing to prospective residents and businesses, both across the state and across the country. Thank you for helping us spread the word about our region and for supporting our next generation of growth.

Support the Campaign

Talent Attraction Campaign Consultants

Hundred Place
Redhead Creative Consultancy


Boji Group
Capital Area Transportation Authority logo
City of Lansing logo
Dewpoint logo
Gillespie Group logo
Lansing Board of Water and Light logo
M3 Group logo
Meridian Township logo
Michigan State University logo
Outfront logo
River Caddis Development
Techsmith logo
Tri-Star Trust logo


Capital Area Michigan Works logo
Capital Region Community Foundation logo
Choose Lansing logo
Downtown Lansing logo
Lansing Regional Chamber of Commerce logo
LEAP logo
MEDC logo